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WWW Virtual Library --- Advanced browsing --- Search Engine Optimization (SEO)

Resources to increase the visibility of web sites to search engines.

Broader categories :

  • * Starred entries are especially recommended.
  • ! New entries are added periodically.

Google's word of caution
What you should know before contacting SEO firms.
* The dirty little secrets of search
Well-documented article from the New York Times about the rise and fall of JCPenney in Google search results in late 2010/early 2011.
* The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model
Article from Wired about the content farm Demand Media's business model.
SEO Chat
Articles about SEO world, tools, a newsletter...
Do-it-yourself SEO.
5-step guide, practical-minded.
SEO Toolkit
21-step guide to optimize your web site for search engines, more theory than in the previous link. Also in German.
* Google Ranking Factors - SEO Checklist
100 Dos and Donts of on-page and off-page SEO. Rather technical, some articles may be hard to understand for HTML and HTTP beginners.
* Google’s 200 Ranking Factors
Some of these ranking factors are proven, some are controversial, others are SEO nerd speculation, but Brian Dean often provides quotes and links about most listed factors.
List of free SEO tools
From the SEO Book. Now requires (free) registration.
What is SEO ?
From Wikipedia.
SEO tips
Some figures, some advice. Quick to read.
* Google news forum and archive
Get the answers about the SEO questions you didn't even think of! This is not a resource for SEO beginners.
Google keyword tool
To generate keywords related to a subject.
* Matt Cutts blog and videos.
Matt Cutts has the most precise insights about how Google works. No big surprise, he works there... You may also want to read this interview (October 2005).
! Backlink watch
Counts and displays links to your site (with anchor text)


A high PageRank helps being listed on top of search engines
PageRank toolbar
Displays the PageRank of every web page you browse.
A background on PageRank
Explains how Google measures PageRank.
PageRank explained
Detailed explanation of PageRank with many graphical examples. Nice!
PageRank in Portuguese
Explains in Portuguese the PageRank system.

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