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WWW Virtual Library --- Advanced browsing --- Search Engine Optimization (SEO)
Resources to increase the visibility of web sites to search engines.
| Broader categories :
- Starred entries are especially recommended.
- New entries are added periodically.
- Google's word of caution
- What you should know before contacting SEO firms.
- The dirty little secrets of search
- Well-documented article from the New York Times about the rise and fall of JCPenney in Google search results in late 2010/early 2011.
- The Answer Factory: Demand Media and the Fast, Disposable, and Profitable as Hell Media Model
- Article from Wired about the content farm Demand Media's business model.
- SEO Chat
- Articles about SEO world, tools, a newsletter...
- Do-it-yourself SEO.
- 5-step guide, practical-minded.
- SEO Toolkit
- 21-step guide to optimize your web site for search engines, more theory than in the previous link. Also in German.
- Google Ranking Factors - SEO Checklist
- 100 Dos and Donts of on-page and off-page SEO. Rather technical, some articles may be hard to understand for HTML and HTTP beginners.
- Google’s 200 Ranking Factors
- Some of these ranking factors are proven, some are controversial, others are SEO nerd speculation, but Brian Dean often provides quotes and links about most listed factors.
- List of free SEO tools
- From the SEO Book. Now requires (free) registration.
- What is SEO ?
- From Wikipedia.
- SEO tips
- Some figures, some advice. Quick to read.
- Google news forum and archive
- Get the answers about the SEO questions you didn't even think of! This is not a resource for SEO beginners.
- Google keyword tool
- To generate keywords related to a subject.
- Matt Cutts blog and videos.
- Matt Cutts has the most precise insights about how Google works. No big surprise, he works there...
You may also want to read this interview (October 2005).
- Backlink watch
- Counts and displays links to your site (with anchor text)
A high PageRank helps being listed on top of search engines
- PageRank toolbar
- Displays the PageRank of every web page you browse.
- A background on PageRank
- Explains how Google measures PageRank.
- PageRank explained
- Detailed explanation of PageRank with many graphical examples. Nice!
- PageRank in Portuguese
- Explains in Portuguese the PageRank system.
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